Marketing Strategy Consultation

Widespread brand awareness is at the core of every consumer business, big or small. Orthodontists and dentists are no different. Behind every successful orthodontic practice is a creative and eye-catching marketing strategy. 

Orthodontists and dentists provide an essential trade to the Canadian public but have to compete with one another in the free marketplace like any retail store or restaurant. Clients are won and lost, market share grows and shrinks, and businesses succeed or fail on the back of their marketing campaigns.

From the perspective of a potential client, every piece of information a business puts out influences the perception of an orthodontic business. Every aspect of a brand—the colour and design of a website, the wording and photographs on a brochure, the tone and timing of social media posts—combines to create an image in the mind of a consumer that will dictate within moments whether or not they will decide to patronize your clinic or take their business elsewhere.

As vital as effective marketing is, all of its attendant details can be easy to overlook. After all, orthodontists aren’t in the advertising business—they’re in the helping people business. This is where Dr. Al-Daghreer and his team come in. We will work closely with you to update or overhaul your company brand, reinvigorate your website, improve your Search Engine Optimization, and create engaging and informative content for your client’s entertainment, education, and social media consumption. 

We take a boutique-inspired approach to marketing, meaning that we interrogate deeply into your brand to construct an original identity that will appeal to your main client base and beyond. We take the time to understand exactly how you would like your business to be perceived and whether the techniques you have previously employed are operating at their maximum effectiveness. 

From creating the platform to filling it with content and tactically promoting it, we’ll let you know the optimal way to create and sustain a business-creating marketing strategy that will turn prospects into clients.